Most purchase decisions are made at the shelf during just a few critical seconds. The ability for a product to attract shoppers’ visual attention has a strong influence on the choices they make.
There are 7 billion people on the planet, and all of us sort and class information the same way. It is a very efficient way of processing millions of data points in a short period of time.
With retailers fighting for customers in the sluggish economic recovery, the generic white, hairless, skinny mannequin is being pushed aside by provocative alternatives that entice shoppers with muscles, unusual poses, famous faces and lifelike bodies.
Nutrition continues to drive decision-making in supermarket aisles across the country, according to “Shopping for Health 2012,” the 20th annual survey-based study released by the Food Marketing Institute (FMI), Arlington, Va., and Prevention magazine and published by Rodale Inc. In the past few years, shoppers have recognized and increased their purchases of foods containing desirable […] ↓ Read the rest of this entry…
The Future of Shopping: An Avatar Lets You Find the Perfect Fit A Me-Ality body scanner at the North Point Mall in GeorgiaPhotograph courtesy Unique Solutions. For anyone who loathes trying on clothes, there are no good options. The fitting room can seem like a torture chamber—harsh lighting, the walk past other customers to […] ↓ Read the rest of this entry…
©2007-2022 Retail News Update | Powered by WordPress with Easel | Subscribe: RSS | Back to Top ↑
