VM is an art, science and business of presenting merchandise in a state of the art retail environment. It is a very powerful tool that can be effectively used to program, channel, and lure customer into impulse buying in the world of cut-throat competition. It is a silent communicator and a bridge of a retailer […] ↓ Read the rest of this entry…
The health and beauty products retailer Watsons has opened a new concept store at U-town Lifestyle Center in Beijing.
Most purchase decisions are made at the shelf during just a few critical seconds. The ability for a product to attract shoppers’ visual attention has a strong influence on the choices they make.
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