Enabling Category Management with Space-Time Intelligence
on October 9th, 2007 at 9:41 amCategory management is the process of identifying and managing product categories as strategic business units, rather than simply viewing a retailer’s offering as a collection of individual products. The category management approach delivers enhanced business results by focusing on delivering consumer value. It is often a shared process between a retailer and its vendors. This […] ↓ Read the rest of this entry…