Jan17
FMCG firms take to brand valuations
on January 17th, 2008 at 12:04 pmPosted In: Category Management
A few months ago, Godrej Consumer Products (GCPL) wondered why its Cinthol brand was growing slower than fellow soap brand Godrej No 1. In its quest for the answer, it embarked on a valuation exercise and came up with a revelation. The potential value of its top five brands – Cinthol, Fairglow, Godrej No […] ↓ Read the rest of this entry…
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