When Mark Bitterman, who calls himself a “selmelier,” was trying to pump up sales at his gourmet salt shop, he knew standard marketing techniques such as radio ads and direct mail wouldn’t be enough. Seeking to capture the imagination of educated, adventurous gourmand prospective customers, he instead set out to draw more people to his […] ↓ Read the rest of this entry…
Google, known for its plain-Jane approach to Web design, has come up with something much wackier. On Tuesday the company introduced Lively, an online tool that allows people to embody a cartoonish online avatar and have text-based conversations with friends and other Internet users in virtual chat rooms. The rooms can be added to any […] ↓ Read the rest of this entry…
YouTube on Tuesday added links to online stores in a move crafted to pump more money from the hot video-sharing website Google bought nearly two years ago in a 1.65 billion dollar stock deal, according to media reports Wednesday. “They spent a ton of money on this thing and it is natural they want to […] ↓ Read the rest of this entry…
With the market for cell-phone service saturated, the PC market represents a way for mobile-phone carriers to get more people to buy monthly wireless Internet-access service plans. Consumers who buy wireless Web access can save money on the up-front purchase price of a computer and the price of monthly access to high-speed Internet.
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