When Mark Bitterman, who calls himself a “selmelier,” was trying to pump up sales at his gourmet salt shop, he knew standard marketing techniques such as radio ads and direct mail wouldn’t be enough. Seeking to capture the imagination of educated, adventurous gourmand prospective customers, he instead set out to draw more people to his […] ↓ Read the rest of this entry…
On the surface, the new search engine Cuil appears to be the anti-Google — it’s got a black background and greets visitors with an unequivocal promise of privacy. But if Cuil expects to overtake Google, it’s probably in for a tough fight. Google is about much more than search these days, and its whole system […] ↓ Read the rest of this entry…
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