Posts Tagged ‘P&G’

2 results.
Jul23

Big bazaars score over kiranas

by admin on July 23rd, 2010 at 6:59 am
Posted In: Convenience Store, Grocery Stores, Mini Markets, Retail Formats, Retail Verticals, Smaller Format Superstores

Modern Retailers More Responsive In Cutting Or Holding Prices Than Kiranas…

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Dec06

Rural India Laps up Diapers, Colognes, Sanitary napkins.

by admin on December 6th, 2011 at 6:19 am
Posted In: Brand Management, Category Management, Kirana, Marketing, News & Articles, Packaging, Retail Formats, Retail Management, Supply Chain Mgt

P&G launched the country’s first lowpriced trial pack of two Pamper diapers two years ago, educated people in rural areas about the benefits of uninterrupted overnight sleep for babies; and ran an awareness campaign on Doordarshan and satellite channels. Result: Demand for diapers has grown 90% a year in the last couple of years.

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