A few months ago, Godrej Consumer Products (GCPL) wondered why its Cinthol brand was growing slower than fellow soap brand Godrej No 1. In its quest for the answer, it embarked on a valuation exercise and came up with a revelation. The potential value of its top five brands – Cinthol, Fairglow, Godrej No […] ↓ Read the rest of this entry…
SYDNEY: From Australia’s iconic vegemite to virgin olive oils, snack foods to gourmet sauces, and wines to fresh juices, quality Australian food and beverages are coming to Indian supermarkets this festive season. Three Indian supermarket chains, SPAR, Hypercity and Nature’s Basket, and Indian import and distribution company Epicure Foods, have spent 10 days in Melbourne, […] ↓ Read the rest of this entry…
The fast-moving consumer goods have started moving off the shelves faster in the past two months on stable prices, tempting companies to boost promotional activities and offer products at multiple price points.
Modern Retailers More Responsive In Cutting Or Holding Prices Than Kiranas…
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