One of the world’s best-known symbols, the UPC comprises a row of 59 machine-readable black and white bars and 12 human-readable digits. Both the bars and the digits convey the same information: the identity of a specific product and its manufacturer.
Global standards organisation GS1 has been working on the introduction of its DataBar (which is about half the size of a normal barcode) for several years. The DataBar will exist alongside present barcodes, rather than being a replacement for them.
As Australian online shopping – expected to be worth $21.3 billion this financial year and $30.8 billion by 2015-16 – continues to threaten bricks-and-mortar businesses, retailers are using the latest technology, combined with social media, including more shopping apps, to lure customers back into their stores.
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