Reliance Retail plans tie-ups with global biggies
on January 29th, 2008 at 10:38 amGURGAON: With a high-profile marketing and distribution deal with Apple Inc in its bag, Reliance Retail is in negotiations to seal similar deals in the current year. The retail major is in talks with three to four global players for exclusive tie ups in speciality retail space.
Speaking to ET on the eve of Reliance Retail’s second TimeOut store in Gurgaon, Reliance Retail president & chief executive, lifestyle, Bijou Kurien said: “The tie-ups for speciality retail will be in non-food, non-FMCG categories such as apparel, footwear, consumer electronics, home and interiors and furniture among others.”
While declining to mention specific names of players Reliance Retail was in talks with, Mr Kurien said: “We are hopeful that the speciality retail ventures will be rolled out in the current calendar year.” The company proposes to set up stand-alone stores for speciality retail once the deals are formalised.
Reliance Retail is learnt to be in talks with US-based multi-brand home improvement player Lowe. Its first speciality retail store in partnership with Apple Inc, iStore by Reliance Digital, recently started operations in Bangalore.
Elaborating on plans for its books, music, stationery and toys stores under the Reliance TimeOut umbrella, Mr Kurien said: “The plan is to set up 45 TimeOut stores over the next three years.” The company, however, has not firmed up specific investments for TimeOut stores for the three-year period.
It is currently testing the TimeOut format with three pilot stores — one each in Bangalore and Guragon and a third upcoming one in Kochi. While the Gurgaon store has been set up with an investment of Rs 20 crore, Reliance Retail invested Rs 12 crore in the Bangalore store.
Source: Ratna Bhushan, TNN, 25 Jan, 2008
We want the pleasure to join hands with a company like reliance. We introduce ourselves as a furniture manufacturing company. As reliance is upcoming with a lot of stores which are going to deal in home furniture and other products…like other retailers (big bazaar, Hometown). We would like to provide our products for these upcoming ventures of Reliance. So kindly give us a chance to join hands with Reliance.
We are at present manufacturing modular office furniture at Mysore. PLanning to to set up a full fledged unit in Maharashtra this year.
we have expertize in woodden furniture (PLB & MDF) & in steel furniture including pipe bending, swaging etc.
dear sir,
i arpit a management student would like to know about the tie ups carried out by reliance communication?and i would also like to know about the stratrgy r comm is pursuing regarding tie ups ?is r comm also lookin for tie ups with retail sotres like lifestyle,shoppers stop,indiabulls magamart.etc..??or any other outlet or any other sector like hospitals , travel ,entertainment,etc…please let me know the usefullness of tie ups that whay a well known brand or company requires these kinds of practices.and why the other brand or a company will indulge in tie up ?is there any monetry funds are provided or its a just a mutuall benifit deal?sir its been vry kind of urs if u answer these querries…thenk you..urs faithfully arpit..