Future Group, India’s largest retailer, with banners that span the retail market, has deployed a new database for its Enterprise Data Cloud in support of large-scale data analytics for its multi-format nationwide chain of retail stores.

The retailer is working with San Mateo, Calif.-based Greenplum on the project. “Flexibility and agility are core requirements in our IT infrastructure,” said Ushir Bhatt, CEO of Future Knowledge Services within Mumbai-based Future Group. “Greenplum Database is a centerpiece of our strategy to use a cloud-like approach to our data warehouse. Greenplum’s leadership in bringing forth Enterprise Data Cloud is another example of how they are leap-frogging their competition in the data warehousing market and adapting to the business needs of retailers.”

The Greenplum Database stores and analyzes terabytes to petabytes of data using clusters of commodity servers, moving processing power as close as possible to the data, so processing always occurs in parallel for better query and load performance, according to the company.

“Greenplum brings Future Group the speed and scalability of a massively parallel data warehouse but does so in a very cost-effective manner,” said Parakh Dave, head of technology services, Future Knowledge Services. “As we increase the amount of data under management, we will be able to make smarter decisions about customers, products, pricing and promotions across all of our retail outlets. We are setting a new standard for retail analytics by enabling our decision-makers to run Future Group as a data-driven enterprise.”