Feb24
Convenience stores join price war
on February 24th, 2009 at 8:32 amTAIPEI, Taiwan – Domestic convenience chain stores and fast food restaurants are joining a price-cutting war, triggered by fast food chains McDonald’s and Kentucky Fried Chicken, in March by slashing prices of their meal boxes, making office workers able to enjoy increasingly cheaper lunch meals.
Family Mart convenience stores, for instance, will launch three new kinds of meal boxes at a unit price of NT$50, lower than the previous price of NT$60.
Lin Chui-chuan, public relations manager of Family Mart, said that Family Mart will launch the “one NT$50 coin can settle one meal for you” campaign to attract patronage from more office workers starting March 10.
