“Shoppers Drug Mart” tops as Canada’s most valuable retail brand
on January 15th, 2009 at 7:29 amCanada: With a brand value of $3.1 billion, Shoppers Drug Mart took the number-one spot on Interbrand’s first-ever ranking of Canada’s top 5 retail brands.
The list was rounded out by Canadian Tire ($1.8 billion), Rona ($485 million), Sobeys ($368 million), and LuLuLemon ($352 million).
“Shoppers Drug Mart has great geographic coverage, but in addition has done a good job branding the retail experience with its new stores, so that you’re more likely to be walking through the high-value, high-profit products first,” said Ted Graham, director, business development at Interbrand.
Last year, Shoppers opened a beauty concept store offering an “upscale beauty experience” under the new store banner Murale, and plans to expand its Shoppers Simply Pharmacy stores, a format designed to work within hospitals.
In the U.S., where 50 brands were ranked, the top five retail brands were Wal-Mart, Best Buy, Home Depot, Target and CVS Pharmacy.
The ranking marked the first time Interbrand has issued a brand value for Wal-Mart. Historically, the company has been excluded from its global brand ranking because it operates under different banners in the rest of the world, said Graham.
Wal-Mart’s brand value of US$129 billion is almost double the global brand value of Coke, and is larger than the rest of the top 10 U.S. retail brands combined, said Graham.
Interesting name “Shopper Drug Mart”…!!