Mumbai, June 30, 2010: Vivacity Mall, a wholly owned subsidiary of Sheth Developers, has signed with K Raheja Group— to set up Shoppers Stop; a family store, with value merchandise and Hyper City, the hypermarket chain stores within the upcoming Vivacity Mall at Thane.

Vivacity will be housing, ‘Hyper City’ and ‘Shoppers’ Stop,’ as its anchor tenants. The two format retailers belonging to K Raheja group have leased an area of 85,000 sq.ft and 65, 000 sq ft respectively spread across the ground floor and the first floor. In one of its earlier developments, Sheth developers also announced its tie up with Cinepolis to set up fourteen screen megaplex with a facility to showcase over 70 shows on a single day with a seating capacity of 2,400 people.

Speaking about the 2 large anchors coming on board with Vivacity Mall, Mr.JP.Biswas, VP Leasing & Marketing, Sheth Developers said, “Our tie-up with Shopper’s Stop and Hypercity is in line with our promise of getting top brands in to Vivacity. We look forward to give a world class shopping experience to our customers all under one roof. With all these brands pitching in at Vivacity, we feel our customers will rediscover the way they shop.”

Commenting on its strategic tie-up with Vivacity, Govind Shrikhande, Customer Care Associate & President & CEO, Shopper’s Stop Ltd, said, “We always wanted to have a large Shoppers Stop store in Thane. Vivacity has filled in the gap perfectly for us. In our opinion Vivacity will be a dominant retail property in the Central suburbs. The size and expanse of the mall combined with our ability to pull customers will be key to the success of both Shoppers Stop as well as Vivacity.”

Speaking further on being the anchor tenant of Vivacity, B.S.Nagesh, Customer Care Associate & Vice-Chairman, Hyper City Retail Pvt, Ltd said, “We feel that Thane and its adjacent catchment area has a lot of present potential, and when we take into account the upcoming projects, the outlook becomes one of the brightest in the country. In view of this we have signed up for our second Hypercity in Thane at Vivacity. The strategic location of Vivacity and its ease of access is ideal for a hypermarket.”

Vivacity will be located on the Eastern Express Highway, spread over an area on 1 million sq.ft. Vivacity is first retail venture of the Sheth Developers and happens to be one of the largest malls in the state, with one-of-its kind experience for its consumers. The mall has currently has 37% occupancy by retailers from the country and are hoping for a 100% occupancy by the end of the year. The Mall is slated to open its doors for its consumer in the mid of FY 2011 – 12

About Sheth Developers:

Sheth Developers is one of the trusted Real Estate and Property Company with major presence in Western India and UAE with over 20 years of experience in building large residential and commercial complexes and townships in Mumbai and the suburbs. Sheth Developers is one of the few real estate developers to have won the prestigious awards like Best Interior Design for Iris Bay Dubai, Best High Rise Development for Vasant Lawns Thane; Best Residential Building for BeauMonde , Mumbai and many more. Also, it is one of the few distinguished developers to have won the Best Developer Retail Project (Future) for designing Vivacity Mall, Thane; one of the largest Malls in India. Sheth Developers Pvt Ltd has earned consistent accolades for its notable projects in India and abroad.

About Vivacity

Sheth Developers has extended its real estate presence with its colossal retail development – Vivacity. One of the largest malls in the country with a GLA close to 1 million sq ft, Vivacity is set to raise the bar in the industry. With a team of best in the class professionals on the projects, marketing and leasing fronts, Vivacity will ensure that both the retailers’ and the consumers’ interests are well taken care of.

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Media Contact for Vivacity:

Leon De Souza / Deepshri Iyer /

+91 9833581376 / +91 9987266410