United Supermarkets plans to enhance its online presence with a suite of online tools designed to help retain and acquire new customers as well as increase profits.

This custom online toolset, developed by Colchester, Vt.-based MyWebGrocer, will include full online grocery shopping, Web hosting, recipes, interactive circulars, and e-mail marketing applications. United will also join MyWebGrocer’s national Advertising Network to expand its capabilities for creating advertisements that display grocery specials, new products and sale items.

“Our consumers are demanding a more rich online shopping experience, and MyWebGrocer is uniquely qualified to help us stay ahead of consumer demands,” said Randy Crimmins, VP of marketing for United. “Their suite of tools and services is the most robust in the industry and will allow us to provide a fully integrated experience for our consumers across our entire Web site.”

Lubbock, Texas-based United operates 50 stores under three formats: United Supermarkets, Market Street and Amigos United.