Future Group has successfully launched its new prepaid card program in Pune and Kolkata. Customers receive a discount on every load of their Prepaid Card and can use their balance to purchase merchandise across all Future Group outlets.

The program is seeing rapid adoption by consumers, driving sales lift and locking in revenue for Future Group.

Pine Labs’s solution is a completely closed-loop, online payment solution that combines the robust security standards of credit card networks and the flexibility of a high-end CRM solution.

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Highlights of Pine Labs’s Gift Card solution:
Increased revenue:<font generate double-digit sales lifts through additional traffic and locked in revenues
Reduced fraud: lower shrinkage and fraud by switching to electronic processing at your POS
Automated processing: accelerate check-out and streamline your back-office operations
Higher margins: double your full-price sales from gift card shoppers
Supports sales promotions: offer discounts and bonuses to drive revenue to new stores, on slow weekdays or special holiday sales
Additional working capital: generate valuable cash to reinvest in your business
Enhanced brand recognition: provide a superior form factor versus paper vouchers with “front of wallet” branding