Adidas this month is launching a major new campaign to promote its range of women’s sportswear.

Adidas  has already debuted its ‘Me, Myself’ brand and retail drive in Singapore

The ‘Me, Myself’ campaign will feature Biggest Loser trainer Michelle Bridges and various female sports star ‘ambassadors’ in action.

Highlights of the campaign include the launch of the new adidas women’s website. This allows users to create and personalise their own colour palettes so they can mix and match outfits featured in the adidas women’s collection.

The ‘Me, Myself’ autumn/winter 2009 campaign launches in women’s fashion and health magazines this month.