Sharpie launches Try and Buy concept at Office Depot retail stores
on January 10th, 2009 at 6:42 amBOCA RATON, Fla.–(BUSINESS WIRE)–New Shopping Format Allows Customers To Experience Wide Assortment of Sharpie Products, Mix and Match Colors
Office Depot, a leading global provider of office products and services, and Sharpie, one of the world’s most recognized brands of permanent markers, have announced a new in-store shopping concept called Try and Buy at Office Depot retail locations across the US, which will provide customers with the ability to experience the product before purchasing.
According to Office Depot, the Sharpie Try and Buy center includes a test center for customers to ‘doodle’; a ‘tips’ center with information on using Sharpie markers; and an assortment of 60 Sharpie products, available in 24 different colors.
Wade Eveleth, senior director of merchandising for Office Depot, said: “We are thrilled to partner with Sharpie to roll out this fun and innovative shopping experience for our customers. By incorporating a Try and Buy experience into our stores, customers can spend time using the product and picking out the colors and styles they want. It’s a creative and totally customer-focused solution.”
“Office Depot is a terrific retail partner and we are very excited to launch this innovative solution across their entire chain of stores,” said Ed Cooper, Vice President of Sales for Newell Rubbermaid’s Office Depot Division. “Whether it’s a teacher looking for a specific Sharpie color for a class project or a busy professional who needs a Sharpie Retractable to ‘click and mark’ on the go, customers can now actually try the Sharpie marker before they buy it, helping them choose the perfect Sharpie product.
