Starbucks, PepsiCo and Unilever partner to grow Tazo tea RTD business
on August 21st, 2008 at 8:03 amStarbucks Coffee Company, PepsiCo and Unilever have announced a licensing agreement for the manufacturing, marketing and distribution of Starbucks Tazo Tea ready-to-drink beverages, including iced teas, juiced teas and herbal infusions, in the US and Canada.
Tazo’s ready-to-drink (RTD) line will be integrated into the Pepsi/Lipton Tea Partnership (PLP), expanding the joint venture between PepsiCo and Unilever.
Mary Barnard, general manger and vice president of PLP, said: “Unilever and Starbucks have both been great partners of PepsiCo for over a decade, so culturally it’s a great fit. By engaging the passionate base of Tazo consumers already established by Starbucks, leveraging the strength of the Pepsi bottling system and employing the beverage expertise of the Pepsi/Lipton Tea Partnership, we’ll be able to share Tazo RTD products with a larger audience than ever before.”
