The Maharashtra-based software company Mobile Magic has announced the launch of a retail service under the name Media Magic.

The service would offer a retail platform to mobile users for legal content such as games, applications, movies and music, in an offline format.

Media Magic would help in legalising the selling and buying process of content for the mobile users with the offline channel.

The primary focus of the company will be on the distribution model through retail outlets since the country has very low broadband penetration. The company has set a target of having over 10,000 retail outlets in place, which will be serviced by the distributors across the country.

Hungama Mobile would have an exclusive tie up with Media Magic to distribute Hungama’s content through its retail platform. Besides, Shemaroo Entertainment will provide the movie content to the company’s retail initiative through a strategic tie-up.

“With this initiative of Media Magic, mobile consumers will now enjoy rich content such as movies, music, games and applications in the most affordable and convenient way for the first time in India,” said Vijay Singh, President & CEO, Media Magic Retail Pvt Ltd.