McDonald’s to invest Rs 300 crore in India operations
on November 3rd, 2007 at 12:27 pmUS fast-food giant McDonald’s said on Monday it will spend Rs 300 crore ($75 million) in India over the next three years towards expansion even as it opened its first express restaurant at the domestic airport here.
“We plan to triple the number of outlets in India by the end of 2010 from 122 at present,” Vikram Bakshi, joint venture partner and managing director, McDonald’s India, told a press conference here.
“We have also tied up with two petroleum marketing companies to open our outlets. Very soon you will see our restaurants at petrol pumps,” Bakshi said, adding that the express outlets, too, will be expanded to other cities.
The McDonald’s official said the express outlets would be based on the concept of “demand-based pricing strategy” where the number of products available will be not only limited but also priced 10-15 per cent higher.
