Enabling Category Management with Space-Time Intelligence
on October 13th, 2007 at 4:38 amBy Nicholas Jacquez , TerraSeer Category management is the process of identifying and managing product categories as strategic business units, rather than simply viewing a retailer’s offering as a collection of individual products. The category management approach delivers enhanced business results by focusing on delivering consumer value. It is often a shared process between a […] ↓ Read the rest of this entry…