CONSUMERS LOOKING TO PARTNER WITH BRANDS FOR SOCIAL CHANGE
on November 24th, 2007 at 8:03 amEighty-five percent of consumers around the world are willing to change the brands they buy or their consumption habits to make tomorrow’s world a better place. Over half (55%) would help a brand “promote” a product if there was a good cause behind it. These findings are part of a global study of consumers released […] ↓ Read the rest of this entry…