Feb02
Wal-Mart Stores today will announce a partnership with Disney for more than 140 products based on the Disney Channel’s wildly popular teen series “Hannah Montana.” The goods roll out nationwide this week, and a marketing campaign starts pitching Wal-Mart as “Hannah Montana Headquarters,” says Janet Bareis, marketing vice president. The series stars Miley Cyrus, 15, […] ↓ Read the rest of this entry…
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