The BOOST (Building on Opportunities to Strengthen Tourism) campaign aims to increase travel to Singapore and will include tactical marketing campaigns developed in collaboration with tourism industry partners.

A “2009 Reasons toEnjoy Singapore” year-long global marketing campaign is part of the promotional push and will feature special offers.

Eight key source tourism markets will participate in the campaign: Indonesia, Malaysia, China, India, Vietnam, UK, Germany and Australia.

The thrust of the campaign in the UK will focus on the promotion of Singapore as a ‘must-see’ stopover destination and will see the Singapore Tourism Board (STB) partner with a number of operators including Travel 2 and Trailfinders on a wide range of promotional campaigns, including a mix of print, online, in-store and broadcast media.

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