The retailer is seeking to increase the amount of cyclists by making new bikes more accessible to all. Its new range of four British Eagle bicycles offers child-sized versions for £50 and adult ones for £70.

“Price should not be a barrier on whether or not to buy a bike, therefore ASDA has worked incredibly hard to introduce these British Eagle bikes at a market-leading price on a not-for-profit basis. Cycling is the perfect low-cost activity for all the family to stay healthy and spend quality time together,” says Asda Leisure Trading Director Mike Logue.

The bikes will be in-store from 21 July to 9 August.