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	<title>Retail News Update &#187; Live Sports</title>
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		<title>British supermarket chain tests iPad-ready shopping carts.</title>
		<link>http://artrm.com/retail-news/2011/09/british-supermarket-chain-tests-ipad-ready-shopping-carts/</link>
		<comments>http://artrm.com/retail-news/2011/09/british-supermarket-chain-tests-ipad-ready-shopping-carts/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 13:39:56 +0000</pubDate>
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				<category><![CDATA[Android]]></category>
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		<category><![CDATA[Sainsbury]]></category>
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		<category><![CDATA[Shopping Cart]]></category>
		<category><![CDATA[Shopping Trolleys]]></category>
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		<category><![CDATA[Solar-powered iPad docks]]></category>
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		<description><![CDATA[Sainsbury's said in a statement that the shopping carts, which may be rolled out to other stores in Britain if successful, could convince more shoppers to patronize a store.]]></description>
				<content:encoded><![CDATA[<p>Want a side of Apple with your supermarket runs?</p>
<div id="attachment_1944" class="wp-caption aligncenter" style="width: 310px"><a href="http://retailnu.files.wordpress.com/2011/09/icart1.jpg"><img class="size-medium wp-image-1944 " title="icart1" src="http://retailnu.files.wordpress.com/2011/09/icart1.jpg?w=300" alt="Shopping Cart with iPAD interface" width="300" height="200" /></a><p class="wp-caption-text">Shopping Cart with iPAD interface</p></div>
<p>British grocery store chain Sainsbury&#8217;s is testing out new shopping carts with solar-powered iPad docks and speakers (iPads not included).</p>
<p>The trial, first rolled out at a Sainsbury&#8217;s location in Kensington, West London, will allow customers to watch live sports and sports-related news after docking their tablets to holders affixed to their shopping trolleys, <a href="http://www.telegraph.co.uk/news/uknews/8729354/iPad-shopping-trolley-launches.html" target="_self">the Telegraph reports</a>. A built-in battery with a self-charging solar panel keeps the tablets from running out of power, and a sensor on the front bumper will beep if an engrossed shopper gets close to crashing into another cart.</p>
<p>The carts have been developed by broadcaster Sky TV to shine a light on its Sky Go service, which serves up television on the go on Apple devices (an Android app is reportedly coming soon).</p>
<p>Sainsbury&#8217;s said in a statement that the shopping carts, which may be rolled out to other stores in Britain if successful, could convince more shoppers to patronize a store.</p>
<p>&#8220;We strive to make our customers&#8217; lives simpler, which is why we&#8217;re looking at these new trolleys,&#8221; said Brett Hart, the supermarket chain&#8217;s shopping cart buyer.</p>
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