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	<title>Retail News Update &#187; Jump Games USA</title>
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		<title>Reliance to expand into the U.S. with mobile content</title>
		<link>http://artrm.com/retail-news/2008/08/reliance-to-expand-into-the-us-with-mobile-content/</link>
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		<pubDate>Sat, 23 Aug 2008 12:26:40 +0000</pubDate>
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				<category><![CDATA[Internet / Mobile]]></category>
		<category><![CDATA[News & Articles]]></category>
		<category><![CDATA[Jump Games USA]]></category>
		<category><![CDATA[Paramount Pictures]]></category>
		<category><![CDATA[Playtone Productions]]></category>
		<category><![CDATA[Reliaince ADA Group]]></category>
		<category><![CDATA[Smokehouse Productions]]></category>
		<category><![CDATA[Sun Microsystems]]></category>

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		<description><![CDATA[NEW YORK: The media and entertainment division of the Indian conglomerate Reliance ADA Group is starting Jump Games U.S.A., a publisher and developer of mobile video games, in its latest effort to expand into the United States. Reliance Big Entertainment, which has been working to build up a name in Hollywood, said on Wednesday that [&#8230;] <a class="more-link" href="http://artrm.com/retail-news/2008/08/reliance-to-expand-into-the-us-with-mobile-content/">&#8595; Read the rest of this entry...</a>]]></description>
				<content:encoded><![CDATA[<p>NEW YORK: The media and entertainment division of the Indian conglomerate Reliance ADA Group is starting Jump Games U.S.A., a publisher and developer of mobile video games, in its latest effort to expand into the United States.</p>
<p>Reliance Big Entertainment, which has been working to build up a name in Hollywood, said on Wednesday that Jump Games was &#8220;aggressively looking&#8221; to buy mobile content licenses and brands for distribution to mobile phones worldwide.</p>
<p>The company, which has licenses to create and sell games worldwide using popular brands like Manchester United Football Club, did not give details of acquisition targets.</p>
<p>Jump Games, which has set up its U.S. headquarters in Chicago, expects &#8220;partnerships and alliances with America&#8217;s biggest firms will be critical&#8221; to expand in the United States, Reliance said.</p>
<p>It said Jump Games had appointed Amit Khanduja, a former Sun Microsystems and Hewlett-Packard executive, as executive vice president for the Americas.</p>
<p>Reliance, which is controlled by the billionaire Anil Ambani, signed deals in May with eight Hollywood production houses run by A-list actors, including Smokehouse Productions, which is run by George Clooney; Playtone Productions, run by Tom Hanks; and Plan B Entertainment, run by Brad Pitt.</p>
<p>The company is also expected to clinch a deal with Steven Spielberg and David Geffen to set up a new studio that would split Spielberg and Geffen from Paramount Pictures, sources familiar with the deal said.</p>
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