Apr09
The retailers can exploit each other’s synergies in non-competing categories, which ultimately helps the customer get a wider choice from the same store.
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The retailers can exploit each other’s synergies in non-competing categories, which ultimately helps the customer get a wider choice from the same store.
The big fight is about whether this new policy will kill small shops, massively destroy livelihoods and take away GenNext’s opportunities. Facts suggest otherwise. Consider the kirana, the one most feared to be at risk. About 5-6 million of the 8 million FMCG-stocking kiranas are in rural India, and are totally safe, as the new ones can only come into the top 53 cities.
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