Category Management: The Road Ahead
on July 22nd, 2008 at 6:55 pmWin Weber’s Leading Edge Perspective Category management, which is based on sound business principles, has heightened awareness of the importance of category level planning, and it has changed, for the better, behavior throughout the industry. It is producing favorable results with a vast majority of those retailers who are implementing the concept. There are countless […] ↓ Read the rest of this entry…