Feb21
NEW YORK: Fashion brand Diesel launched its largest store in the world on February 16 in New York. Despite a recession that is hitting retail hard, the company developed a guerilla marketing campaign, including experiential store events, street teams, media relations, and paid media. According to Diesel US CEO Steve Birkhold, Renzo Rosso, the company’s […] ↓ Read the rest of this entry…
Comment
