Archive for ‘Brand Management’

5 results.
Nov27

Chain Reaction

by admin on November 27th, 2010 at 5:34 am
Posted In: Brand Management, Chain Stores, Retail Formats, Retail Management

Amway has acquired some traction in the multi level marketing business, but to keep the chain going, the company will need to think more like a consumer goods company and less like a direct seller.

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Nov27

Successful Brand Marketing

by admin on November 27th, 2010 at 5:50 am
Posted In: Brand Management, Marketing, Retail Management

‘Branding’ alone hardly ever makes a business successful. It is businesses, including their culture and ethos, that make brands successful. And as soon as the business drops the ball on innovation, service, quality or price, or forgets its cultural roots, the brand quickly loses its lustre.

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Jun28

100 Retailers in Shopping Centers Released

by admin on June 28th, 2011 at 11:11 am
Posted In: Apparel / Garment, Book Store, Brand Management, Chain Stores, Entertainment, Grocery Stores, Retail Formats, Retail Management, Retail Verticals, Supermarket/Hypermarket

China Chain Store & Franchise Association (CCFA) convened the Conference on Cooperation, Development and Exchanges Between Commercial Real Estate Developers and Chain Retailers in Ningbo of China’s eastern Zhejiang Province on June 9 and released the book 100 Retailers in Shopping Centers.

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Dec06

Rural India Laps up Diapers, Colognes, Sanitary napkins.

by admin on December 6th, 2011 at 6:19 am
Posted In: Brand Management, Category Management, Kirana, Marketing, News & Articles, Packaging, Retail Formats, Retail Management, Supply Chain Mgt

P&G launched the country’s first lowpriced trial pack of two Pamper diapers two years ago, educated people in rural areas about the benefits of uninterrupted overnight sleep for babies; and ran an awareness campaign on Doordarshan and satellite channels. Result: Demand for diapers has grown 90% a year in the last couple of years.

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Apr26

Taming the Data Deluge

by admin on April 26th, 2012 at 2:34 pm
Posted In: Brand Management, Internet / Mobile, Marketing, Modern Retail, News & Articles, Retail Formats, Retail Management, Retail Technology

With billions of web searches made every month, more than 20,000 new books published weekly and more texts sent daily than there are people on Earth, data is increasing exponentially. The number of exabytes (EB – equal to 1bn GB) of information created in 2011 hit 1750, double the 2009 figure, according to IDC estimates.

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