Archive for ‘November, 2010’

2 results.
Nov27

Chain Reaction

by admin on November 27th, 2010 at 5:34 am
Posted In: Brand Management, Chain Stores, Retail Formats, Retail Management

Amway has acquired some traction in the multi level marketing business, but to keep the chain going, the company will need to think more like a consumer goods company and less like a direct seller.

└ Tags: , , , , , , , , , , , , , , , ,
1 Comment
Nov27

Successful Brand Marketing

by admin on November 27th, 2010 at 5:50 am
Posted In: Brand Management, Marketing, Retail Management

‘Branding’ alone hardly ever makes a business successful. It is businesses, including their culture and ethos, that make brands successful. And as soon as the business drops the ball on innovation, service, quality or price, or forgets its cultural roots, the brand quickly loses its lustre.

└ Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,
3 Comments