Comments on: Asda launches zero-profit bicycles

By: How To Rewrite Article

How To Rewrite Article — Thu, 28 Jan 2010 06:04:58 +0000

Can anybody tell me where I sign up for the RSS feed? I’m kind of new to all of this, but a friend had mentioned this. Thanks for any help.

By: smart vendor sammy

smart vendor sammy — Sat, 27 Jun 2009 05:24:46 +0000

Interesting ad campaign: just “give away” a bunch of bikes, thereby helping the environment and making a good household name of the company. Much the same way that computer software companies often give away their product for free at first in order to increase the popularity of it, and then sell it for profit later (or sell enhancements to the product, etc.).

I think these guys have stumbled on a good idea; using the “giveaway” campaign to increase popularity and even being able to justify it in environmentalist terms. Let’s hope it works!

By: Asda launches zero-profit bicycles | Buyingit.in

Asda launches zero-profit bicycles | Buyingit.in — Mon, 22 Jun 2009 03:10:46 +0000

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