Procter & Gamble is looking to take the snacking sector up-market with the launch of Pringles Select – ‘a smaller, rounder chip’ – available in bags not tubes from September.

Paul Lettice, P&G’s trade communications manager, says the market for premium large sharing bag products grew by 21% and 13% over the last two years – ahead of all other segments.

With that in mind P&G has developed a range of six products which will be the subject of a “multi-million pound” support package this year – TV, print, online and sampling “which will be huge”.

The product range comprises: Italian Cheese with a Hint of Garlic; Thai Sweet Chilli; Sea Salt & Balsamic Vinegar; Spicy Szechuan BBQ and Sundried Tomato with Basil and Paprika. They are all available in 150g bags which retail at £1.48.