We have seen Kirana stores not only sustaining but also having reported increase in business, even though the big retail stores coming in the vicinity. Kirana stores will exist and there is a place for every type of stores in this country subject to moulding themselves to the newer trend and requirements of customers. What kirana stores can offer (like personalization, offering credit, home delivery etc,) is not offered by big stores and think they should find the ways and means of success in the evolving economy.

We think India is different country than rest of the world, here we have chain of traders between the farmers and the customers. The major reason is fear of extinction. Twernty years back, when the bank computerisation drive was taking place, at that time also people protested and did not want it to succeed, but it was not stoppable and today we see computerisation in every industry as a normal process. If somebody tries to remove all of them then it can not be changed overnight and this type of situation can lead to monopolistic situation and reactions are bound to come, at the same time it not today, it has to change tomorrow for the benefit of the customer. The answer to this is one must take care of vendors involved at every level by using the intermediate traders to distribute the goods to reach the remote places (as big outlets can not start operation at remote places) instead of eleminating them. The answer will evolve and market force will decide the success for the one who creates the win-win situation for farmers, traders, consumers and company themselves.